Freemium pricing at dropbox case study Example | Topics and Well Written Essays - 500 words

Freemium pricing at dropbox - Case Study Example That is the reason the company had to use the freemium pricing strategy. The company also coupled the strategy with referral activities, where individuals got the upgrade of storage when they referred their friends to the company (Teixeira and Elizabeth, 196). The result for this strategy was that Dropbox hold a large portion of client cloud storage market. The company also outpaced the internet giants like Amazon and Google in the market. This made the company to start targeting the corporate customers directly. Additionally, the Dropbox consumer version started at $120 increased to $800 for five years (Teixeira and Elizabeth, 195). Consequently, the company’s business product allowed the employers to manage the document of their employees. The product also incorporated single-sign-on option that can be installed to the computer system across the business. The strategy has no significant failure or a negative result. The only disadvantage of the strategy is that unless one is a master, the company cannot attain the customer acquisition objective. This is applied to startup companies. For corporate customers and business clients, Dropbox marketed his new brands to businesses. He carried out an endless decision cycles and made use of gatekeepers. The company opted to target the individual users. The idea behind the strategy was to get employees using the service within the company. The objective of the strategy was getting individuals to use and then like which they would get the employers to register as well. To achieve this, the company gave people ways of trying the service. To achieve this he used a freemium pricing strategy (Teixeira and Elizabeth, 197). Additionally, the company incentivized satisfied client to recommend them to their family and friends. Alternatively, Dropbox could choose Search Engine Marketing. This marketing is critical because it will give Dropbox chance to compete with other titan of the internet by being visible on the search

Import Regulation and Distribution Essay Example for Free

Import Regulation and Distribution Essay All goods imported into Canada are subjected to tariffs. For importing perfume pens from France, first of all, there must be a registered company in Canada which can import legally. CBSA, Canada Border Services Agency, has highlighted various steps for importing of goods into Canada. It insists that the company must apply for a â€Å"Business Number,† which is registration for an import-export account with the CRA, Canada Revenue Agency. Further, CBSA suggests that another registration is needed for the GST, Goods and Services Tax. This GST is levied on most of the goods that are imported into Canada, with exception to goods imported under NAFTA, North American Free Trade Agreement. Since perfume pens come under the category of perfumes and cosmetics, it becomes essential to consider the extra expenditure due to the tariff for importing from a manufacturing country other than the USA (in our case, France). Further, these tariffs will also vary with the ingredients of the perfume used in the imported pens. Since, the perfume pens made by the French manufacturer- Sensrise, have different fruit, oil and chocolate fragrances, it can be deduced from the CBSA tariff schedule that the tariffs will also vary. According to the IMMR, International Market Research Report from Industry Canada, import of perfumes from the USA account for 70% of Canada’s total import of these products, while France accounts only 12% of Canada’s total imports. Besides, Cosmetic Business (2003) reported that it is also mandatory to submit a Cosmetic Notification Form, CNF, to Product Safety Bureau of Health Canada. Further, it can be inferred from the report that it is the responsibility of the importer in Canada to ensure that the perfume pens must comply with the requirements of three legislations: The Food and Drug Act, The Consumer Packaging and Labeling Act, and The Canadian Broadcasting Act. Logistics and Distribution Freight charges will be levied for the cargo delivery of packed cartons of perfume pens according to the existing rates, which would depend on the mode of transportation: sea or air, the weight, the volume, and whether shipped as a single container or by sharing with other cargo. The perfume pens imported from France can be sold and distributed in the destination market of Vancouver through various channels. According to the IMMR, about 85% of the sales of cosmetics and toiletries to Canadian consumers are through retail channels like drug stores, departmental stores, mass merchandisers and food stores. A Google search lists some of the perfume distributors serving the retail markets in Vancouver. †¢ Distributors: The major perfume distributors serving the Vancouver area include: o Cosmolane, which are distributors for brands like Orlane, Annayake and Rubis o Scorpio, which are distributors for Diesel, Emporio Armani, Ralph Lauren, and to global inflight retail market o Globex, which are distributors for Gucci, Dolce Gabanna and Kenzo o Charmei Marketing Corp. and Town Distributors are also in the perfumes distribution business It must be mentioned that e-commerce can also be an effective direct marketing strategy to cater to the internet-savvy consumers. However, the IMMR warns that the consumer would still have to pay Canadian taxes and customs duties if the value of the postal or courier import exceeds the maximum permissible value. Based on the above preliminary research, it can be concluded that the French manufacturer of perfume pens, Sensrise would need a comprehensive research to devise an effective marketing strategy for selling its innovative and attractive perfume pens to the Canadian consumers. References Canada Border Services Agency. (n. d. ). A step-by-step guide to importing. Retrieved March 27, 2009, from http://www. cbsa. gc. ca/sme-pme/i-guide-eng. html Cosmetic Business. (2003). The Canadian Cosmetics Market. Retrieved from http://www. cosmetic-business. com/en/showartikel. php? art_id=22 Parent, M. (2003). International market research reports. Industry Canada. Retrieved from http://strategis. ic. gc. ca/eic/site/imr-ri. nsf/eng/gr109695. html

Factors for Successful Behaviour Change Interventions

Factors for Successful Behaviour Change Interventions Critically assess the key elements that contribute to successful behaviour change interventions. The need for change Everyone wants a long and healthy life although some young people claim that they do not wish to be old. This is because of the negative connotations of old age. It is also a flippant opt-out of taking responsibility. The rationale behind a healthy style of living is unassailable. So why is it difficult to get people to change their ways? For many people, simply getting them to change at all is a major obstacle. As Niccolo Machiavelli observed more than 500 years ago,[1] â€Å"It must be considered that there is nothing more difficult to carry out, nor more doubtful of success, nor more dangerous to handle, than to initiate a new order of things.† It is not only innate mule-like conservatism that hampers change. There are also positive attributes to the status quo. The tobacco industry has long attempted to portray smoking as cool, sophisticated and sexy. To the rational person, spending vast amounts of money to ruin your health and smell like an old ashtray cannot be cool, sophisticated or have any trace of sex appeal. Over many decades Hollywood has connived to portray smoking in a positive light and this does have at least a subliminal effect.[2] Simply giving people information about the risks of adverse lifestyles and the benefits of changing their ways is not enough. The relationship between smoking and lung cancer has been public knowledge since the report of the Royal College of Physicians on Smoking and Health in 1963 although the association was first suggested in 1950[3] and the association with other diseases in 1956.[4] There has to be a sustained approach with a solid theoretical background. Models for change The two theories that are most commonly employed in health promotion are the Transtheoretical Model (TTM) and the Health Belief Model (HBM). Both are most commonly employed to produce changes in health promotion but the TTM model can be used to produces changes in other fields including industry. Both these models focus on the decision making process of the individual. Other models include the Theory of Reasoned Action (TRA) and the Theory of Planned Behaviour (TPB). All four have been reviewed by NICE.[5] Transtheoretical Model The Transtheoretical Model was devised in the 1980s. It sees five stages of action. Stage 1 is the pre-contemplative stage. It is defined as having no intention to change in the next six months. To use smoking as an example, the person may not appreciate the true level of risk. They may be aware that there is adverse publicity about tobacco. Perhaps some people around them are giving up but they have not taken it seriously enough to think of doing so themselves. Any desire to change is still at a subconscious level. Stage 2 is the contemplative level. It is defined as intention to change in the next six months although it may take longer. The people involved are aware of the benefits of changing but they are also acutely aware of the challenges. They must decide the balance between costs and benefits. Stage 3 is the preparation phase. There is intention to take action in the near future and preparation is in hand. The people involved have already taken some significant steps to prepare for the change. Action is planned for the next month or so. With regard to smoking, they may have discussed it with other people. They may have sought out support groups and discussed prescription of nicotine replacement therapy (NRT) or bupropion. They may have set a date to quit. Stage 4 is action. The people involved have modified their thinking and behaviour. In this case, they have actually stopped smoking. Stage 5 is maintenance and focuses on sustaining the success. It is important to ascertain that the people involved do not relapse into the old behaviours and are confident of maintaining the new ones. They may focus on money saved, feeling healthier and enjoying food more. It is also necessary to address negative aspects such as possible weight gain. Health Belief Model The Health Belief Model is quite popular amongst healthcare professionals. It was developed in the 1950s in the USA to examine why there was a low uptake of a screening programme for tuberculosis. There are five steps: The first is perceived susceptibility. It relates to an individual’s feeling of how likely he is to suffer from a condition. It may run in the family or affect a friend. Many people seem to regard themselves as immune to certain illnesses. We all know the smoker who refuses to give up because he knows someone who smoked all of his life without any overt problem. Perceived seriousness is the next step. This is similar to susceptibility. Does the patient see lung cancer as curable? Does he see other smoking related diseases as manageable? The third step is perceived benefits and barriers. Patients weigh up the benefits against the costs of taking action. This means implication rather than financial costs. Fear of being excluded from his group of smoking friends may be a barrier. Uptake of cervical smears may be impaired by potential embarrassment. Self efficacy is step four. It is sometimes called health motivation. It describes how a person sees the ability to change behaviour. If a person thinks that he is unable to stop smoking this is a barrier. The fifth stage is cues to action. This is the trigger that initiates change. It may be an intervention from a health professional, an illness or a life event such as a new baby. Becoming pregnant can be a strong cue for women. Curtailing smoking Smoking cessation is a particularly relevant area to analyse. Smoking is the greatest avoidable contributor to ill health and premature death. Everyone knows of the dangers although perhaps they choose to underestimate them. Even young people still take up the habit. A Cochrane review found limited support for the effectiveness of multi-component interventions in the community to help prevent the uptake of smoking in young people.[6] Smoking tends to be most prevalent in deprived communities. A NICE public health guidance called â€Å"Identifying and supporting people most at risk of dying prematurely† focused mainly on smoking cessation and the provision of statins as being cost effective and clinically effective.[7] Both NICE[8] and CKS[9] have extensively reviewed the evidence and made recommendations with regard to smoking cessation. There are also plenty of Cochrane reviews.[10] NICE regards those of lower social class and pregnant women as a priority. Before the dangers of smoking were publicly known there was no difference in smoking habits between social classes. Now there is a distinct gradient[11] and it is said that smoking accounts for a significant amount of the decreased health and increased mortality through the social classes.[12] This is known as health inequalities. Key elements in changing behavior The first element of change has to be to implant in the individual’s mind that there is a need for change. With regard to smoking this may come in many ways. Public health messages often preach the wisdom of quitting. Health issues are raised whenever tax is increased and the price of cigarettes rises. This does reduce consumption.[13] Possibly milestones in life such as a 40th or 50th birthday may spur consideration of one’s health. Pregnancy is often a strong incentive to quit and both partners should do so to allow the baby a smoke free home. A Cochrane review was unimpressed at the evidence that getting both of a couple to quit together increased the success rate.[14] However, lack of evidence of efficacy and evidence of lack of efficacy are not the same and it does seem a good idea. The matter may arise during a consultation with a health professional. This may be when reviewing a directly relevant disease such as diabetes, coronary heart disease, hypertension, ast hma or COPD or it may simply be brought up as it comes to light on the health promotion template. It has been shown that if GPs simply raise the issue during a consultation this can have an effect.[15] NICE suggests that people who are not ready to quit should be asked to consider it and to seek help in the future. Some people fail to understand the concept of risk. They need it explained in terms that they can understand. There is no certainty that a smoker will die of a disease related to his habit nor that a non-smoker will have a long and healthy life. It is useful to have some simple figures. About 1 in 5 non-smokers die before 65 years old compared with 2 in 5 smokers. Half of all smokers die of a smoking related disease. If you do the National Lottery in the hope of winning the jackpot the chance of doing so is 1 in 14 million. For young people who cannot imagine being as old as 30, a different approach is needed. Smoking accelerates the aging process in arteries, in the lungs, in bones and in the skin. For those who fear old age, they are bringing it on. Money, fitness and smelling fresh are also positive attributes. Nicotine is highly addictive.[16] There are other components to the urge. There is the ritual of lighting up and something to do with the hands as well as the image. All these must be addressed to help the individual to cope. Many people find it helpful to set a date to quit. This allows for some counselling before the event and for such matters as NRT or bupropion to be discussed.[17] The forum in which this is done may well be a smoking cessation clinic within primary care. It is usually nurse led. There may be one-to-one counselling but groups may also be helpful.[18] The members give each other mutual support and tips for how to cope. Having brought the person to the point of quitting it is important to give support through the potentially difficult time ahead. In the early days motivation is high. This must be sustained. Congratulate the person on the achievement. Make him feel good about himself. Reinforce the positive aspects of quitting. Some people collect the money that they would have spent on tobacco each day and put it towards their holiday. NRT can give a slow release background level of nicotine in the blood to help ameliorate withdrawal. It is very important that the individual does not smoke. Inhalation of nicotine gives a rapid surge and this surge contributes greatly to the addictive mechanism. Some people test that their patients have been abstinent by using a carbon monoxide meter.[19] Carbon monoxide is present in tobacco smoke and it binds to haemoglobin with 210 times the affinity of oxygen. Therefore, carbon monoxide is released slowly for a while after smoking. At what stage has a person successfully quit? Is it after a week, a month or 6 months? There is a joke that goes, â€Å"Giving up smoking is easy. I’ve done it many times.† This emphasises the great problem of recidivism. It is a problem with smoking, alcohol and drug abuse. Those who counsel drug addicts and alcoholics continue for a long time after abstention to ascertain that it continues. Alcoholics Anonymous will invite people to their meetings even years after they last had a drink. They know how precarious the position is. People who stopped smoking may restart 6 months, a year or even a couple of years after they quit. It is often said that ex-smokers are the most intolerant of the smell of tobacco smoke and this is good. People may choose to start again in times of stress or crisis. A typical scenario is when out drinking. Smokers often try to undermine those who have successfully quit. Perhaps they emphasise their own inadequacy. â€Å"Go on. Just have one. It will do you good!† are the sort of thing that alleged friends say. In the words of Alcoholics Anonymous, â€Å"One is too many and 100 is not enough.† One night out drinking can lead to complete reversion. This is less likely to happen now that smoking in pubs and bars is illegal but it is still a risk and should be discussed in counselling. Forewarned is forearmed. Reflection on learning in health promotion It is easy enough to read and learn the theories of health promotion but putting them into practice is another matter. There will always be surprises and there will always be areas to learn. No isolated incident comes to mind but there are a number of issues that have emerged with accumulated experience. Any reasonable person will look at the health issues involved and will conclude that the healthy way of life is the logical option. This applies particularly to not smoking. However, not everyone is reasonable and this includes highly educated people. Matters that are not much emphasised in health promotion advice and the literature are peer pressure and denial. It used to be said that the prevalence of smoking was higher amongst nurses at the completion of their training than at the start although the true incidence of smoking amongst nurses is uncertain.[20] There is no doubt that peer pressure within a school of nursing is high. Stress is also given as a reason for smoking.[21] However, stress is a subjective experience and it may be used as an excuse to conform to peer pressure. Practice what you preach is a common proverb. An obese healthcare professional who advises weight loss or one who advises cessation of smoking whilst be known to indulge personally, lacks credibility. However, the â€Å"sinner† is also less likely to attempt health promotion.[22] Nurses who smoke are less likely to believe the compelling arguments about the dangers of smoking.[23] This is unlikely to represent an objective scepticism about the evidence but simply denial. If all this applies to nurses, it is unsurprising to find that it is at least as true when dealing with patients. People have to be ready to change. The mere noting of the fact that a patient smokes and the raising of eyebrows is another cue for it to sink in. There is no point in trying to pressurise the person who is not yet ready but leave an invitation to return when the time is right. What makes a person believe? It is not the level of evidence. People will find all sorts of excuses to doubt the overwhelming evidence about smoking or to pretend that it does not apply to them. On the other hand it seems much easier to convince people that the MMR vaccine causes autism when there is not a shred of evidence to support the allegation.[24] The convenience of a belief is important. We must lead by example. The â€Å"sinner† as a â€Å"preacher† is unconvincing although the reformed â€Å"sinner† may be more credible. It is important not to appear as sanctimonious with a â€Å"holier than thou† attitude. We need to show empathy with those we try to help. This applies not just to the physical addiction to nicotine but to the demands of peer pressure. The latter is especially important for young people. It is very easy for the non-smoker to see only negative images of smoking. Ask the patient to make a list of all the good things about smoking and all the bad things about it. A similar technique is used when counselling drug abusers. There must be something positive about taking drugs or no one would do it. Similarly, there are positive aspects to smoking. This shows that there is empathy towards the positive aspects. It also allows the patient to see the balance and to believe that he is making his own decision. He is not being coerced or bullied. It is also important to be realistic about the negative attributes of smoking cessation. Honesty gives credibility. It is often not so much the nicotine addiction that is a problem. This wanes with time. It is the gain in weight.[25] Weight gain is much more visible than damage to lungs or arteries. Many teenage girls say that they smoke to aid weight control. In fact, starting to smoke as a teenager probably does not help at all whilst the later in life that smoking is stopped the more marked weight gain is likely to be. Exercise rather than smoking is much healthier and much more effective. Nicotine has a nauseating effect and so when it is withdrawn there is likely to be increased appetite. Food now tastes better and some people suck sweets to occupy their mouth. It is important to discuss the matter. Weight gain is bad for health but unless the gain is enormous the benefit of smoking cessation will greatly outweigh the dangers of weight gain. If the patient decides to start smoki ng again the result will be a fat smoker. The weight will not melt away. Health promotion is a very personal matter. It requires a relationship on a one-to-one basis. It requires trust and respect. The health promoter must be seen as an honest broker rather than an evangelist. This requires empathy and it requires respect of the patient too. It is an important and difficult decision and he needs help and support. 1 [1] Niccolo Machiavelli. The Prince. 1532. Translator: W. K. Marriott http://www.sonshi.com/machiavelli.html [2] Tickle JJ, Sargent JD, Dalton MA, Beach ML, Heatherton TF. Favourite movie stars, their tobacco use in contemporary movies, and its association with adolescent smoking. Tob Control. 2001 Mar;10(1):16-22. http://www.ncbi.nlm.nih.gov/pubmed/11226355 [3] Doll R, Hill AB. Smoking and carcinoma of the lung; preliminary report. Br Med J. 1950 Sep 30;2(4682):739-48. [4] Doll R, Hill AB. Lung cancer and other causes of death in relation to smoking; a second report on the mortality of British doctors. Br Med J. 1956 Nov 10;2(5001):1071-81. [5] Behaviour change: Taylor et al models review. NICE 2006. http://www.nice.org.uk/nicemedia/pdf/Behaviour_Change-Taylor_et_al-models_review_tables_appendices.pdf [6] Sowden A, Stead L. Community interventions for preventing smoking in young people. Cochrane Database of Systematic Reviews 2002, Issue 3. Art. No.: CD001291. http://www.cochrane.org/reviews/en/ab001291.html [7] NICE. PH15 Identifying and supporting people most at risk of dying prematurely: guidance. September 2008. http://www.nice.org.uk/nicemedia/pdf/PH015Guidance.pdf [8] NICE. Smoking cessation. March 2006 http://www.nice.org.uk/guidance/index.jsp?action=byIDo=11375 [9] CKS Library. Smoking cessation. 2007. http://www.cks.library.nhs.uk/smoking_cessation [10] Cochrane Collaboration. http://www.cochrane.org/reviews/index.htm [11] Jefferis BJ, Power C, Graham H, Manor O. Changing social gradients in cigarette smoking and cessation over two decades of adult follow-up in a British birth cohort. J Public Health (Oxf). 2004 Mar;26(1):13-8. http://www.ncbi.nlm.nih.gov/pubmed/15044567 [12] Jha P, Peto R, Zatonski W, Boreham J, Jarvis MJ, Lopez AD. Social inequalities in male mortality, and in male mortality from smoking: indirect estimation from national death rates in England and Wales, Poland, and North America. Lancet. 2006 Jul 29;368(9533):367-70. http://www.ncbi.nlm.nih.gov/pubmed/11226355 [13] Leverett M, Ashe M, Gerard S, Jenson J, Woollery T. Tobacco use: the impact of prices. J Law Med Ethics. 2002 Fall;30(3 Suppl):88-95. http://www.ncbi.nlm.nih.gov/pubmed/12508509 [14] Park E-W, Schultz JK, Tudiver F, Campbell T, Becker L. Enhancing partner support to improve smoking cessation. Cochrane Database of Systematic Reviews 2004, Issue 3. Art. No.: CD002928. DOI: 10.1002/14651858.CD002928.pub2. http://www.mrw.interscience.wiley.com/cochrane/clsysrev/articles/CD002928/frame.html [15] Smoking cessation guidelines for health professionals: an update. Health Education Authority. West R, McNeill A, Raw M. Thorax. 2000 Dec;55(12):987-99. http://www.pubmedcentral.nih.gov/articlerender.fcgi?tool=pubmedpubmedid=11083883 [16] Russell MA. The nicotine addiction trap: a 40-year sentence for four cigarettes. Br J Addict. 1990 Feb;85(2):293-300. Review. http://www.ncbi.nlm.nih.gov/pubmed/2180512 [17] Guidance on the use of nicotine replacement therapy (NRT) and bupropion for smoking cessation. NICE technology appraisal no. 39 (2002). www.nice.org.uk/TA039 [18] Stead LF, Lancaster T. Group behaviour therapy programmes for smoking cessation. Cochrane Database of Systematic Reviews 2005, Issue 2. Art. No.: CD001007. http://www.cochrane.org/reviews/en/ab001007.html [19] Middleton ET, Morice AH. Breath carbon monoxide as an indication of smoking habit. Chest. 2000 Mar;117(3):758-63. http://www.ncbi.nlm.nih.gov/pubmed/10713003 [20] The incidence of smoking amongst nurses: a review of the literature. Rowe K, Clark JM. J Adv Nurs. 2000 May;31(5):1046-53. Review. http://www.ncbi.nlm.nih.gov/pubmed/10840237 [21] Rowe K, Macleod Clark J. Why nurses smoke: a review of the literature. Int J Nurs Stud. 2000 Apr;37(2):173-81 http://www.ncbi.nlm.nih.gov/pubmed/10684959 [22] McKenna H, Slater P, McCance T, Bunting B, Spiers A, McElwee G. Qualified nurses smoking prevalence: their reasons for smoking and desire to quit. J Adv Nurs..2001 Sep;35(5):769-75. http://www.ncbi.nlm.nih.gov/pubmed/11529979 [23] The effect of training on knowledge and opinion about smoking amongst nurses and student teachers. Elkind AK. J Adv Nurs. 1988 Jan;13(1):57-69. http://www.ncbi.nlm.nih.gov/pubmed/3372886 [24] Bandolier Extra. MMR vaccination and autism. http://www.jr2.ox.ac.uk/bandolier/Extraforbando/MMRextra.pdf [25] Filozof C, Fernà ¡ndez Pinilla MC, Fernà ¡ndez-Cruz A. Smoking cessation and weight gain. Obes Rev. 2004 May;5(2):95-103. http://www.ncbi.nlm.nih.gov/pubmed/15086863

Selfishness and Misguided Views in Madame Bovary Essay -- Madame Bovar

Selfishness and Misguided Views in Madame Bovary The majority of Gustave Flaubert's 1857 classic novel, Madame Bovary , tells of the marriage and two adulterous affairs of one lady, Madame Emma Bovary. Emma, believing she is in love, agrees to marry the widower doctor who heals her father's broken leg. This doctor, Charles Bovary, Jr., is completely in love with Emma. However, Emma finds she must have been mistaken in her love, for the "happiness that should have followed this love" (44) has not come. Emma is misguided in her beliefs on the meaning of love and happiness. It is also apparent that she considers herself more important than anyone connected with her, including her husband, her daughter, and her two lovers. Emma's misguided views and selfishness clearly deny her the happiness to which she feels she is entitled. Madame Bovary begins revealing how she is denied happiness not long after she and Charles are married. A controlling thought resounds in Madame Bovary's mind: " 'Good heavens! why did I marry?' " (58). Emma refuses the happiness Charles offers, despite--or perhaps in spite--of his deep devotion to his wife, and wills herself to separate from her husband. She wonders "if by some other chance combination it would not have been possible to meet another man; and she tried to imagine what would have been these unrealized events, this different life, this unknown husband" (58). Madame Bovary, her loving husband's lack of qualities in mind, instead wants for a "handsome, witty, distinguished, attractive" (58) lover. Assuming this is the version of lover to whom her childhood friends are now married, Emma is also consumed with jealousy. At the ball at Vaubyessard, Emma ridicules Charles when h... ...al touches; and finally upon the soles of the feet, so swift of yore, when she was running to satisfy her desires, and that would now walk no more" (419). Madame Bovary selfishly leaves her husband and daughter to suffer in the poverty that she has caused. She has never loved the two people whom she should have loved most--the two people who did love her most. Happiness will be prevented when selfishness and misguided views are present. Instead of longing for things that one cannot have and emotions that are simply unattainable, one should glory in the love of the family and friends one has, and enjoy whatever objects one may attain. Only then may one find the true happiness that one's soul longs after. Works Cited Flaubert, Gustave. The World's Great Classics: Madame Bovary . Translated from French by Eleanor Marx-Aveling. New York: Grolier Incorporated, n. d.

Korean and japanese cinema

IntroductionThe emergence of the Japanese film industry could be dated back to the year 1898 through the emergence of the silent films whereas the Korean film’s that the Koreans produced started since the year 1919 (Paquet, 2007)†¦ This essay would then focus on Korean directors’ usage of women to elicit political and social implications. Firstly, these depictions could intensify the changing roles of the women in Korean society and secondly, it could elicit reactions from both the female and male audience. In the hopes of further deepening these implications, a view on Japanese women would also be used as a comparison.Korean view on women in society and the Director’s perspective on leading ladiesFrom the Confucian ideal of a woman is depicted through the main role of women is to be prepared in becoming a wife and a mother (Paik, 1998). Nowadays, Korean women are entering the working sphere of the country whereas before it was limited to the male species. T he directors then would like to highlight the women in a movie especially when the societal changes are much concerned with the women of the society. These depictions could bring forth the reactions from both the female and male viewers.An example on the changing view of women’s role in society is through the film, ‘YMCA Yagudan’ or ‘YMCA Baseball Team’ where the leading lady’s character is depicted to be modernized and she had a major influence on the leading man.Japanese view on women in society and the implication on societal changes resembling the Koreans’ changes and the director’s depiction for these changesLike the Korean women, Japanese women are confined to what is known to be the private sphere. The duties then lie on the men’s shoulders to provide for the family. The Japanese view on women then gradually changed by using what is known to be the private sphere or domain where women belongs to a more public domain and become a way to see that the private sphere in the form of the household is matriarchal in nature (Friedman, 1992).It could be seen in the Japanese film, Hotaro no haka’ or ‘Grave of the Fireflies’ that the male main character had the burden to provide for his sister, the female main character. Nonetheless, the changing role on women in Japan then could be seen through the changes that the two siblings had to undergo in order to survive and breaking free from the usual connotation of the family structure would be a leeway for the changes to be realized (Jubei, 1995). In a way, both the sibling depicts the changes in societal perspectives by escaping the society imposition of what they ought to do. The sister along with the brother’s pride became the motivations in running away.ConclusionWhat could be inferred from all these claims is that the leading lady’s role in a film could be a way to see the social changes and the political stands. In a K orean film, it could elicit reactions from both the women and men. Another reason is that highlighting the women predicament in a film could make the audience see the societal changes in women’s role.ReferencesFriedman, S. (1992). Women in Japanese Society: Their changing Roles.  Ã‚   Retrieved August 27, 2007, from http://www2.gol.com/users/friedman/writings/p1.htmlJubei, Y. S. (1995). Hotaro no Haka (Grave of the Fireflies).  Ã‚   Retrieved August 24, 2007, from http://www2.hawaii.edu/~dfukushi/Hotaru.htmlPaik, Y.-J. (1998). Women's Development and Information on Women in Korea.  Ã‚   Retrieved August 24, 2007, from http://www.ifla.org/IV/ifla64/112-122e.htmPaquet, D. (2007). A Short History of Korean Film.  Ã‚   Retrieved August 27, 2007, from http://www.koreanfilm.org/history.html

Elian Gonzalez1 essays

Elian Gonzalez1 essays Emotions run high and opinions run irrational when it comes to the custody status of Elian Gonzalez. Many people insist that Elian will live a miserable life in Cuba because little Elian will not have the freedom that America allows its citizens. Yet at the when these voices, including Elians South Florida family, demand freedom for little Elian, they kidnap Elian from the love and parental guidance Elians father, Juan Miguel, provides. The honor and love felt for Elian from his family in South Florida is strong, well meaning and honest but blind. While they forge ahead trying to make Elian an American citizen, they do not see the horrible harm they would cause this child by deny Juan Miguel to have his son. Not only is Elians South Florida family blind but they are also ignorant of the laws placed there to protect the child they profess they care so much about. It is not only necessary that Elian Gonzalez returns to Cuba before he suffers more emotional and mental scaring, but is es sential to the essence of the Immigration and Naturalization Service that Elian is sent back to Cuba. On January 5, 2000, The INS decides that Juan Miguel Gonzalez, Elians father, is the one that will speak for Elian. This means that Elians father will make that decision as to whether he will be returned to Cuba. (Timeline 9) .It is impossible to misunderstand what the INS meant by that decision. INS plainly said that Juan Miguel was the only voice in deciding whether Elian was to leave the U.S. or stay in the U.S. That decision was made two and half months ago and since Juan Miguel stated before and still states that he wants Elian home in Cuba, Elian should have been home in Cuba a long time ago. On March 23, 2000 ... The INS sends a letter to Kendall Coffey, the attorney for Elians Miami family. In the letter, the INS gave the attorney two choices and set a deadline of tomorrow ...